Term · metrics
ROAS (Return on Ad Spend)
A profitability metric calculated as revenue generated divided by ad spend, often expressed as a ratio (3:1 means $3 revenue per $1 spent) or percentage (300%). Telegram-ads buyers track ROAS per creative, niche and geo to identify which campaigns warrant scale and which to pause. Unlike CPM or CTR, ROAS captures the full funnel — Telegram impressions through to actual purchase or sign-up downstream of the ad click.
Related terms
- Ad Spend (estimate)The total amount an advertiser has spent on a campaign. In Telegram Ads Spy, ad spend is estimated from impression count times an
- CPM (Cost per Mille)Cost per one thousand impressions. A standard advertising pricing model used by the Telegram Ads Platform and most TON-paid channe
- CTR (Click-Through Rate)The ratio of ad clicks to impressions, expressed as a percentage. On the Telegram Ads Platform, CTR is reported to the advertiser
- Attribution WindowThe time period during which a conversion is credited back to an ad click. Typical windows: 24-hour click, 7-day click, 28-day cli
See it in the data
Cite this entry
Telegram Ads Spy (2026). "ROAS (Return on Ad Spend)" in Telegram Ads glossary. https://tgadsspy.com/info/roas
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