Term · ad-types
Sponsored Message
A Telegram ad format served at the bottom of qualifying public channels. A sponsored message is a short text (up to 160 characters) with an optional banner image and a CTA button that points to a channel, bot, mini-app, or external URL. Unlike channel-owner placements, sponsored messages are bought through the official Telegram Ads Platform in EUR.
Related terms
- Telegram Ads PlatformThe official advertising system by Telegram, launched in 2021. Advertisers buy sponsored messages that are served across eligible
- Telegram Ad CabinetThe corporate self-service interface on the Telegram Ads Platform where advertisers create campaigns, upload creatives, set target
- CTA ButtonA call-to-action button inside an ad creative that points to a destination — a t.me channel, a t.me bot, a mini-app, or an externa
- TON Ads (channel placement)A category of Telegram advertising where an advertiser pays the channel owner directly — typically in TON cryptocurrency — to publ
- Sponsored invoiceA sponsored message whose CTA opens a Telegram payment invoice (purchase flow) instead of a URL. Identified by media.type=invoice
- Cashier creativeA sponsored message that triggers a payment flow directly inside Telegram instead of redirecting to an external landing page. Thre
- Premium giveawayA sponsored format where the advertiser raffles Telegram Premium subscriptions (typically 3, 6 or 12 months) to channel subscriber
Cite this entry
Telegram Ads Spy (2026). "Sponsored Message" in Telegram Ads glossary. https://tgadsspy.com/info/sponsored-message
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