Backpack Telegram Ads Profile: How Backpack Advertises in 2026

Brand overview#

Backpack is an xNFT-native crypto wallet — executable NFTs that run as apps inside the wallet — founded by an ex-FTX engineering team in the post-collapse Solana renaissance. Solana-first by design, it expanded into Ethereum and integrates tightly with Backpack Exchange, the team's spin-off exchange product. Backpack targets sophisticated Solana DeFi users — perp traders, MEV-aware builders, Mad Lads holders — who want a wallet that doubles as an app platform.

Telegram is a strategic channel because Solana's most active power users cluster on Telegram alpha groups and Mad Lads / xNFT communities. Sponsored messages let Backpack appear directly in front of users who already understand xNFTs, perp trading and the Solana renaissance narrative — and who are ready to graduate from Phantom to a more advanced wallet experience.

Ad formats observed in the archive#

— Logo banners with the Backpack mark and "The wallet built for xNFTs" or "Solana, advanced" claims. — Sponsored text messages explaining xNFTs and the executable-NFT thesis — education for users new to the concept. — Backpack Exchange co-promotion creatives — bridging wallet users into the exchange product. — Mad Lads NFT-collector creatives, leveraging the team's flagship NFT collection. — Perp-trading and DeFi creatives targeting sophisticated Solana traders. — Localized translations primarily in English, Korean, Chinese and Russian — Backpack's strongest sophisticated-Solana demographics.

Targeting observations#

— Solana DeFi power-user channels — Drift, Zeta, Kamino, Jupiter perp / LP communities. — xNFT and Mad Lads-adjacent communities — Backpack's core fandom overlap. — Solana-native trader channels — perp traders, MEV searchers, sophisticated DeFi users. — Crypto-native channels in regions with strong Solana adoption — Korean, Chinese, Russian. — CTAs predominantly point to Backpack.app install or Backpack Exchange onboarding flows. — Co-promotion windows: Solana Breakpoint, Mad Lads drop seasons, Backpack Exchange product launches.

What sets Backpack apart in advertising#

— xNFT-native positioning is unique — Backpack is the only wallet whose core thesis is executable NFTs, giving creatives a differentiation hook competitors cannot replicate. — The Backpack Exchange spin-off creates a unique funnel: wallet creatives can co-promote the exchange and vice versa, doubling brand exposure. — Mad Lads NFT integration anchors creatives in one of Solana's most recognised NFT brands — instant credibility among Solana natives. — Ex-FTX brand redemption narrative — Backpack owns a unique post-FTX trust angle that other wallets cannot match. — Sophisticated-Solana focus differentiates from Phantom (mass-consumer Solana) — Backpack targets the upper-tier of Solana power users.

Conclusion#

Backpack runs a tightly focused Telegram ad program aimed at sophisticated Solana power users and xNFT enthusiasts. The Telegram Ads Spy archive captures how the brand integrates wallet, exchange and NFT creatives into a unified ecosystem narrative — a useful reference for any wallet trying to compete in the Solana power-user segment or build a wallet-plus-exchange flywheel via Telegram.

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