How to Use a Telegram Ads Spy Tool: Complete 2026 Walkthrough#

Telegram's sponsored message platform is invisible by design. Ads appear inside channels to subscribers, then vanish. There is no public ad library. There is no history. If you were not watching the right channel at the right time, the ad might as well never existed.

A Telegram ads spy tool solves this by running continuous ingestion across thousands of channels simultaneously, capturing every sponsored message as it appears and storing it in a searchable archive. This walkthrough covers how to use such a tool effectively — from basic search to programmatic API access.

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What a Telegram Ads Spy Tool Actually Indexes#

It is worth being clear about the technical foundation, because it affects what you can and cannot do with the data.

Telegram Ads Spy uses the gramesh API, which in turn calls Telegram's official sponsored messages endpoint (channels.getSponsored). This is not a web scraper — it is polling the same API that Telegram's own apps use to display sponsored messages. The data is therefore:

• Complete: every field that Telegram returns (creative text, media, CTA, color, entities) is captured
• Accurate: no OCR, no screenshot parsing, no inference — direct API data
• Real-time: the archive updates as new ads appear, typically within 30 minutes of first broadcast

The coverage scope matters: Telegram Ads Spy monitors 9,000+ channels across every major niche and language. A sponsored message that appears in any of those channels during polling will be captured. The broader the channel pool, the fewer ads slip through.

What the tool does not capture: ads in channels that are not yet in the monitored pool, and ads that appear only briefly between polling cycles in low-frequency channels.

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Searching the Archive#

The primary interface is full-text search over creative content. Type any keyword into the search bar and the archive returns all creatives whose title, body, or CTA text contains that term.

Keyword search examples:

• copy trading — finds all ads mentioning copy trading
• "no KYC" — phrase search, finds that exact string
• p2p exchange — finds ads mentioning p2p exchanges

Search is language-aware. Searching in Russian returns Russian-language results; searching in Arabic returns Arabic results. If you need cross-language coverage, run separate queries in each language.

Boolean filters let you narrow results by combining terms. Use the filter panel to add inclusion and exclusion terms. Example: creatives containing "bonus" but not "casino" would isolate trading platform bonuses from gambling promotions.

Results are sorted by most recent by default. Switch to "most impressions" to surface ads that have appeared across the widest channel coverage — these tend to be high-budget campaigns.

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Filtering the Results#

Once you have a base query, filters let you drill into the specific segment you care about.

Language filter: Select one or more languages. This maps to the language classification of the channel where the ad appeared, not the ad's own language — though they are usually the same.

Date range: Narrow to a specific window. Useful for identifying what ran during a particular event (a token launch, a sporting event, a market crash) or comparing quarter-over-quarter changes.

Advertiser filter: Once you have identified an advertiser name in the results, filter to show only their creatives. This is equivalent to browsing their advertiser profile.

Channel niche (category) filter: Filter by the category of channel the ad appeared in: crypto/finance, sports, entertainment, news, tech, and so on. An ad appearing only in crypto channels and an ad appearing across general news channels represent very different targeting strategies.

Media type filter: Three types exist in Telegram's sponsored message format:

• Banner: media.type = photo or video — a 16:9 visual above the text
• Channel-pic: text ad with a thumbnail of the advertised Telegram channel
• Text-only: no visual, just copy, accent color, and CTA button

Filtering by text-only isolates the purest copywriting examples — no visual to carry the message, the text has to do all the work.

Payment source filter: Telegram has two ad cabinet systems. can_report: false indicates the EUR-based cabinet (traditional CPM buying, minimum budget requirements). can_report: true indicates TON-based payments. This distinction matters if you are researching the TON ecosystem specifically or trying to understand budget levels (EUR cabinet advertisers typically have larger minimum commitments).

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Reading a Creative Card#

Each search result shows a creative card. Here is what each field means:

random_id — Telegram's internal identifier for this sponsored message variant. The same creative text appearing in two different channels gets the same random_id. This is how the archive deduplicates genuine copies from independent new creatives.

Title and body — The full ad copy as returned by the API. No truncation. Entities (bold, italic, custom emoji) are preserved.

CTA button text and URL — The button label and destination URL. For Telegram channel promotion ads, the URL is a t.me/ deep link. For external ads, it is an HTTPS URL (often with UTM parameters).

Accent color — The brand color applied to the creative card in Telegram's UI. Expressed as an RGB integer in the raw API; rendered as a color swatch in the UI.

Media — If present, shows the banner image or video thumbnail. Banner images are mirrored to permanent storage within ~5 minutes of capture, so the image remains accessible even after Telegram's signed URL expires.

can_report flag — Shown as "EUR cabinet" or "TON" in the UI. See payment source explanation above.

First seen / last seen — Timestamps of the first and most recent impressions in the archive. A wide gap between these dates indicates a long-running campaign.

Channel count — How many distinct channels in the archive have shown this creative. Higher channel count = broader reach = higher budget signal.

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Advertiser Profiles#

Click any advertiser name to open their profile page. This aggregates:

• All unique creatives ever attributed to that advertiser
• Impression count and channel distribution over time
• Creative evolution — how their messaging has changed across the archive window
• Language breakdown — which markets they are active in

Advertiser attribution in Telegram Ads Spy is based on shared CTA domain or brand name extraction from creative text. It is not perfect — advertisers using multiple domains or short-lived campaign URLs may appear fragmented — but it captures the majority of recurring advertisers accurately.

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Setting Keyword Alerts#

Alerts are the most actionable feature for ongoing competitive monitoring. Set up an alert for any keyword and receive a notification when a new creative matching that term appears in the archive.

Practical alert setups:

• Your own brand name (detect if competitors or affiliates are bidding on your brand)
• Your top competitor's brand name
• Your core product category keywords ("futures trading," "crypto wallet," "sports betting")
• Specific campaign hooks you want to track ("no KYC," "100% bonus," "copy AI")

Alert notifications arrive via the Telegram Ads Spy Telegram bot (@tgadsspybot). Each notification includes the full creative card so you can act immediately without logging in.

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Exporting Data#

For spreadsheet-based analysis or CRM imports, export search results as CSV. The export includes all visible fields: creative text, CTA, media type, channel, language, date, advertiser, and impression metrics.

Common export use cases:

• Feeding creative copy into a copywriting analysis workflow
• Building a competitive intelligence spreadsheet tracking share-of-voice by advertiser
• Archiving a competitor's full creative history before starting a counter-campaign

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API Access#

Programmatic users can access the archive via /api/v1/ads. The API supports the same filters as the UI: keyword, language, date range, advertiser, niche, media type.

Typical API use cases:

• Automated daily pull into a data warehouse or BI tool
• Trigger-based workflows (new ad detected → Slack notification → creative brief drafted)
• Integration with internal ad tracking systems

See the API documentation at /api/docs for endpoint specs and authentication.

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Practical Use Cases Summary#

• Copywriting inspiration: search your niche and read what high-performing advertisers (high channel count, long run dates) are saying. The copy that survives longest is the copy that works.
• Budget estimation: channel count × estimated CPM gives a rough spend proxy. Not exact, but useful for relative comparison.
• Launch timing detection: watch when a competitor's impression count spikes — they just opened a new campaign push.
• Angle gap analysis: identify topics or angles that nobody in your niche is running yet.
• CTA optimization: collect all CTA button text from your niche. The most common variants are the baseline; outliers represent either innovations or failures.

The archive is the raw material. The analysis you build on top of it is the competitive advantage.

tgadsspy research (2026). How to Use a Telegram Ads Spy Tool: Complete 2026 Walkthrough. tgadsspy.com. Retrieved from https://tgadsspy.com/blog/how-to-use-telegram-ads-spy-tool-2026